Promoting your brand and its innovations to the media in general is essential for a solid identity and broad recognition. After understanding your needs, the Köinê Comunicação team develops a project to achieve your and/or your company’s goals, leading you to achieve the expected success.
Our press office uses all the media available on the market today, such as: TV stations, radio, magazines, newspapers, online communication channels, news agencies, portals, blogs and social networks.
The work of a press office is to develop the relationship of the company, brand or professional who wants to give visibility to their name in the media (newspaper, magazine, social network, blog, website, radio and television stations), which allows new guidelines to be created that link their brand/product in specialized media or to large media outlets.
It is spontaneous media that adds credibility to products, services and/or institutions.
To do this, we develop new strategies, create press releases, notes, articles, and suggestions for topics, schedule interviews, pass on information to journalists, clip stories, provide media training, and prepare activity and results reports. The role of the press office is to develop your brand’s relationship with journalists and the press in general.
That is why it is very important to observe the dynamism of the communications agency that will take care of your company’s press office, as well as the strategies that can be created and how results will be measured.
- Press office can be used in a variety of different situations, for example;
- Press office for actors/actresses;
- Press office for artists/bands/duos/singers;
- Press office for franchise;
- Press office for fairs in general;
- Press office for business/seminars;
- Press office for events/parties/shows;
- Press office for companies;
- Press office for professionals;
- Press office for cooperatives;
- Press office for schools/universities;
- Press office for sports;
- Press office for medical/dental clinics;
- Press office for hospitals;
- Press office for SPA/ resorts/ hotels;
- Press office for tourist cities;
- Press office for restaurants;
- Press office for shopping center;
- Press office for supermarkets;
- Press office for construction companies/real estate agencies/developers;
- Press office for industries;
- Press office for publishers;
- Press office for technology companies;
- Press office for Oscip/Sustainability Organizations;